Frankies Bikinis, the Los Angeles-based swimwear label with a cult following and dynamic development over the previous few years, is as we speak unveiling its first males’s swimwear fashion. Over the final yr, the label has tapped Naomi Osaka, Hailee Steinfeld, Alo Yoga and extra for collaborations, whereas increasing into footwear, attire, equipment and telephone circumstances.
The launch follows buyer requests, famous Frankies Bikinis founder and artistic director Francesca Aiello.
“The reasoning behind the launch of our new men’s boardshorts, which are actually unisex and look amazing paired with our bikini tops also, comes from years of male customers, friends and family asking when we will expand and start offering men’s pieces. We have launched many unisex pieces in our apparel range, but this will be the first swim piece. I wanted to make sure that I had the design and every aspect of these perfected before releasing them to the public, and the time has finally come,” stated Aiello.
The launch features a singular fashion, the Winston Boardshort, that includes a 6-inch inseam. The vibrant print matches new girls’s swimwear kinds being launched alongside. The males’s fashion retails for $150 on the model’s e-commerce in sizing XS to XXL.
“We are launching this first pair of our Winston Boardshort in our newest Palmz print that ties back to our bikinis, also dropping tomorrow. The print is fun, vibrant and I love that you have the option to match the bikinis as well,” Aiello stated. “While we don’t have any collaborations lined up for the future involving men’s, never say never. I am really hoping this category can continue to grow and become a staple in our launches and collections moving forward.”