Frankies Bikinis is moving into a brand new pair of shoes — 4 to be actual.
The California-based swimwear model on Thursday will launch a limited-edition footwear assortment consisting of 4 types.
“As Frankies Bikinis has continued to expand into categories outside of swimwear, I’ve learned that our customer is really looking for a full Frankies Bikinis look,” Francesca Aiello, Frankies Bikinis founder and inventive director, advised WWD. “After seeing how positive the response was to adding apparel and accessory pieces, footwear is a natural next step for myself as a designer, as well as the brand. These footwear styles continue to be designed to be extremely versatile, able to be styled to fit each individual’s personal and unique style and provide our customers with something that they can only find at Frankies Bikinis.”
The 4 types are the Juna Terry Slides, the Zori Sandal, the Surf Fin Heel and the LA Girl Platform, ranging in value from $65 to $265. While Aiello mentioned it’s a limited-edition assortment, she plans to develop the footwear class over time with new product.
“Footwear has been such a fun new space,” mentioned Aiello, who based the model whereas nonetheless in highschool. “I really hope that our customers love these styles as much as I do.”
Meanwhile, Frankies continues to crank out collaborations. Earlier this month, the model launched a limited-edition collaboration with yoga model Alo Yoga. In April, Frankies tapped skilled tennis participant Naomi Osaka for a swimwear collaboration. A month earlier, the model teamed with actress Hailee Steinfeld for a swimwear and attire collaboration. Frankies expanded within the magnificence class in early 2020. It has additionally labored with streetwear model Kith and mannequin Sofia Richie.