Colette Steckel of Colette Jewelry has moved her flagship from Melrose Place to Brentwood in Los Angeles.
“Melrose was amazing until it wasn’t,” stated the nice jewellery designer. The longtime L.A. resident, who’s French and Mexican, based her enterprise in 1995 in Mexico City. “When the pandemic hit, we had to shut down. It was like a desert for a year, and no one was able to be there. And then all the riots and all the insecurities happening on the street got me very scared, because, I mean, people got robbed many times….People started to close businesses. We had to board up several times.”
Brentwood, a extra residential space of town, felt safer.
“Long story short, I found my dream place because I always wanted to be in that specific spot,” she stated of the brand new location, which beforehand housed a Japanese designer and tailor, close to the Brentwood Country Mart. It was in January that she seen its availability whereas driving by. She closed store in Melrose a month later and commenced renovations.
“It’s very contemporary,” she stated of the decor, which options delicate hues, lavenders, grays and nudes. The tones are impressed by the colours discovered within the massive marble stone that sits on the middle of the 450-square-foot area. Similar to her earlier store, which she opened in 2016, there’s a French contact — this time with herringbone flooring and excessive ceilings.
“I wanted to create a space where people can feel like they’re in a living room,” she stated.
Along along with her jewellery, diamonds and gems with items that vary from round $300 to $50,000, she has trend, way of life and residential objects on show: French and Colombian goodies, recreation boards like dominoes, hats, sun shades, scarves, candles, incenses, hand lotions and handmade pottery.
“It’s not a lot, because I don’t want to overwhelm my clientele, and I don’t want to distract from my jewelry,” she added. She has a celeb following that features Madonna and Rihanna.
Her items, made in Paris, are sometimes whimsical and astronomy-themed, impressed by her heritage and travels. They’re discovered at greater than 40 retailers globally, together with Bloomingdale’s and Moda Operandi. Opened this week, the brand new retailer is situated at 250 twenty sixth Street on the sting of Santa Monica, Calif.