Track and area Olympian Allyson Felix and her enterprise companion and brother, Wes — cofounders of Saysh — have opened a store at Platform, the Culver City, Calif. purchasing and eating complicated, close to their hometown of Los Angeles.
“It was really important for us to have a physical space,” mentioned Felix. “Being a new brand, we want people to be able to really experience what it’s about, to be able to come in and feel the product, and even more so, [meet] the community.”
They’ve known as it Home of Saysh, aiming to unite their followers, largely ladies, by internet hosting dinners, workshops, occasions — Megan Roup of the Sculpt Society is main a health class tonight — and inspiring dialog. They plan to usher in thought leaders in numerous fields to guide talks and deal with matters impacting ladies.
“We want the programming to be really thoughtful and intentional and diverse,” mentioned Katie Crown, head of collective at Saysh, from discussions on motherhood to wellness.
“It is really important for us that it feels like home,” added Bernise Wong, Saysh’s head of name.
The 617-square-foot area is influenced by the minimalism of artwork galleries and studios, defined Wong, as envisioned by L.A.-based architect and inside designer Gabriel Chan. With its hanging drapes, foliage and stones from the seaside and mushy blues, grays and neutrals, it additionally evokes heat and calm, drawing inspiration from the California coast. In the middle, a desk is suspended from the ceiling — symbolizing the community-building objective behind the life-style model.
Launched in June, Felix unveiled the label’s first product, Saysh One, a $150 sneaker made for girls, on the Tokyo Olympics (the place she received her eleventh medal, making her — with seven Olympic gold medals and three silver — probably the most adorned American monitor and area athlete within the historical past of the worldwide competitors). To date, the 35-year-old, who’s a mom to a toddler, has received 25 world medals on the Olympics and World Championships.
“I was in a spot where I needed footwear for the Olympics, and I was just so tired and frustrated with constantly asking for change, and here was an opportunity to create it,” Felix mentioned of growing the sneaker. Constructed for on a regular basis put on, the light-weight design is particularly sculpted to suit the type of a feminine foot.
“Sneakers aren’t made for women,” mentioned Wes. “When you go back to the very beginning of how a shoe is made, it’s built on a mold, and those molds are based on men’s feet.…It’s not a new concept. That’s probably what’s most frustrating. We didn’t create anything new. They’re there. They’re just not used.…It’s brands looking for ways to save money.”
With Saysh, the objective is to create which means behind their items. They have 4 extra silhouettes of sneakers dropping subsequent yr on their web site, revealed Wes. And they’ve launched a membership program, costing $10 a month or $150 yearly.
“If you go the annual round, it comes with a gift card, a $150 gift card, the value of our shoe,” mentioned Wes. “And what we’re trying to do there is really help our members understand that we want you to be a part of this. We’re not creating the membership model so that we can profit off of you. That’s not the goal of it. The goal is to really create an intimate group where you can feel safe and really feel seen.”
At the foundation of the Saysh neighborhood (there are 116,000 individuals following the model on Instagram) is the Allyson Felix fan, a lot of them ladies who personally linked together with her New York Times opinion piece. Published in May 2019, the article detailed the pay reduce and lack of safety Felix obtained from her longtime former sponsor Nike throughout and after her being pregnant. (Nike has since introduced a brand new maternity coverage for its sponsored athletes.)
Creating Saysh originates from the expertise with Nike, mentioned Wes, “that feeling of being overlooked and not being seen. Allyson felt that as a sponsored athlete, but also, you know, with us being business partners and me managing her career, a lot of the interface with them directly was me. I was who was speaking to them directly, and it was discouraging, overwhelming feelings of defeat, like you just don’t matter to talk to a brand about something that feels so important.”
In the top, they felt “proud” to have created actual change for girls inside the athletic world, “and finding our voice, but then we realized there was more work to be done.”
“It’s been really incredible to see,” Felix mentioned of the Saysh neighborhood forming. She obtained an “outpouring” of messages of assist after sharing her story.
“Just the flood of women, I think it was both amazing to have the encouragement and inspiring, but also heartbreaking that so many women identified with what I had been through and have their own stories to tell,” she continued. “And so, the Saysh collective, seeing those women come together and want to create change and for us to be able to offer them something is really special.”