Rodeo ladies, cowboys and the Wild West all got here collectively on this upbeat Fiorucci assortment.
Inspired by the numerous Western references within the model’s archives, ladies’s put on inventive director Evie Reddy dreamed up her very personal Fiorucci motel and the characters who would inhabit it. There was a rodeo woman lounging by the pool in a swimsuit that matched the wallpaper, earlier than turning into a vinyl miniskirt for an evening out; a modern-day cowgirl in fringed denim, and a rustic singer sporting a skintight floral costume.
“This day-and-night motel offers a door into an unexpected utopia. We knew this world was unique, and so it had to showcase more than your average motel perks,” stated Reddy, who added striped robes, eye masks and silk separates to the combination.
Denim continued to be an enormous focus, up to date right here with retro floral embroideries, horse motifs and Western-inspired appliqués.
It’s not for the faint of coronary heart, however the label has carved a transparent area of interest to good impact. Its new season fringes, horse motifs and chintzy florals will certainly attraction to its stylish viewers who love nothing greater than a photogenic second.