Staying forward of the curve is every thing in terms of differentiating in design — and that’s why LINDBERG, a Danish eyewear firm, leads with a modern, fashionable aesthetic and repeatedly pushes boundaries for ideation within the house.
Its newest launch is “thintanium,” an eyewear idea and patent-pending eyewear assortment made with what stands out as the thinnest full-plate titanium ever used within the trade. LINDBERG’s engineers and designers created the idea and manufactured it in Denmark with its in-house consultants.
Referred to as an “engineering milestone” for the model, LINDBERG stated thintanium is called after skinny titanium strips it developed for the gathering. The look is nearly rimless, however maintains the soundness of a full titanium entrance, the model defined, including that “the designs weigh as little as 3 grams – so you might even forget you’re wearing them.”
Already, the LINDBERG thintanium assortment has received two design awards: “The Red Dot: Best of the Best,” a powerful accolade, and the iF Gold Award, which was received from a pool 10,000 candidates. Only 75 manufacturers acquired the dignity.
Here, Henrik Lindberg, founder and chief govt officer of LINDBERG, talks to Fairchild Studio concerning the model’s distinctive design aesthetic and methodology, and the way it differentiates the corporate from others available in the market.
Fairchild Studio: Where does LINDBERG draw its design inspiration from?
Henrik Lindberg: We have a staff of eight designers. Every week, we sit down and focus on design ideas of what’s going to work and certain not work. It’s a collaborative course of between the designers and engineers of LINDBERG the place every thing is finished in-house. Along with exploring methods of how one can work with supplies, we discover inspiration from all facets of creativity together with artwork, structure and, after all, style. We observe what the couture homes are exhibiting, however with eyewear, what you see on the runway shouldn’t be essentially sensible.
So, with LINDBERG designs, we take a look at what will likely be trendy, comfy and made out of the perfect supplies. Remember, the face is the very very first thing you see once you meet an individual, the very first thing you take a look at, is their eyes. What is sitting in entrance of the eyes is sort of necessary, and that drives our designs.
Fairchild Studio: What function does Danish design play in influencing LINDBERG’s aesthetic?
H.L.: We construct on the Danish design custom of functionalism and minimalism, which signifies that each single component should be important and clear. We avoid ornamentation in comparison with some cultures who’re recognized for his or her extreme ornament of their approach of artwork and design. Danish design is useful and fully stripped naked. We are recognized for our ultra-lightweight glasses that may weigh as little as 1.9 grams the place one can neglect they’re sporting glasses. We know that there’s an enormous distinction of including 10 grams of weight to, say, sneakers, or to your pants than it’s so as to add 10 grams to a bit of eyewear that may sit on one’s face, being very uncomfortable.
During the early levels of the design course of, we turned conscious that titanium, as a cloth, was all of a sudden being pushed into the manufacturing world. We at all times delight ourselves in selecting the best materials for our glasses the place titanium is likely one of the most ingenious pure components, which possesses distinctive properties. Titanium is light-weight, versatile, sturdy, hypoallergenic and noncorrosive.
Another helpful characteristic the component holds is the way in which it might naturally change shade. LINDBERG has a extremely specialised and handbook technique that can lead to slight shade variations of the rainbow. Currently, we’ve 36 titanium colours the place the wearer can select their shade choices for every a part of their body as a part of the LINDBERG customization course of.
Fairchild Studio: How has design within the eyewear market advanced, and why are clients loyal to LINDBERG merchandise?
H.L.: From a design perspective, customers can customise their very own LINDBERGs if they need one good body for each event that may match them extraordinarily properly and matches their particular person type. We are in a position to meet client calls for by making every thing in-house the place each single body is tailored for the buyer. Our eyewear is exclusive, timeless and long-lasting the place wearers find yourself changing into lifetime followers after sporting their first LINDBERG body.
Fairchild Studio: How does expertise inform the LINDBERG design course of?
H.L.: Technology and innovation play an necessary function in our designs. The eyewear trade tends to be very conservative in that sense. Plenty of sun shades at the moment are nonetheless made the identical approach they have been 20 years in the past. They are nonetheless heavy, cumbersome and made with screws that may simply fall out, so it’s not very long-lasting. It appears to be like trendy when you have got it in your hair, however as quickly as you put on it, it’s too heavy and never so comfy. Plenty of these luxurious manufacturers mass produce for seasonal tendencies. They’re not excited about fixing the wear and tear drawback, however that’s the place LINDBERG is ready to separate itself from the remainder of the eyewear manufacturers.
Most luxurious manufacturers are excited about flaunting their title and logos. We go the opposite approach. Our design is clear, and our branding is acknowledged by means of our design aesthetic and technical components. We ask ourselves, how we will make one thing refined and classy with adjustability and luxury? With the best supplies, expertise and design consultants, that is an thrilling problem we achieved because the ‘80s and proceed to push new improvements every day.
As we do every thing ourselves, we will management all manufacturing and take a look at every product, which is tailored for the person. We usually are not sending every thing to a international manufacturing unit the place we’ve no visibility. Each pair of distinctive LINDBERG glasses is individually crafted and hand-finished by eyewear specialists.
Fairchild Studio: What’s subsequent on the horizon for LINDBERG?
H.L.: Our current launch of thintanium, a model new assortment and eyewear idea, is a serious milestone for us.
For this assortment, we pushed the bounds for titanium to the following stage and created what we imagine is probably going the thinnest full-plate titanium eyewear assortment on the earth and the way forward for all titanium eyewear. LINDBERG’s DNA concentrates on distinctive designs, distinctive technical options, and, after all, working with distinctive supplies. The search to at all times optimize by creating, designing, establishing and producing the not possible has pushed the corporate from the begin to the place it’s at the moment. We have been in conditions the place challenges arose, the place new technological ranges have been wanted to achieve our objectives. Only lately did our skilled engineers and gear makers achieve cracking the issue. The result’s a great-looking and technical superior design.