It’s been 25 years since Adam Sandler traded in his hockey stick for a golf membership within the sports activities comedy “Happy Gilmore.”
And now, New York streetwear retailer Extra Butter has teamed with Adidas on an unique on- and off-course licensed assortment impressed by the three most important characters: Chubbs, Shooter and Happy.
The Chubbs capsule options on-course efficiency product that honors Happy’s mentor, Chubbs Peterson, and consists of pastels and argyles built-in into polos, pleated pants, shorts and a tech anorak. Each piece is embroidered with Chubbs’ motto: “It’s All in the Hips.” There’s additionally an Adidas ZG21 spiked golf shoe in white with brogue paneling and a fringe kiltie with added particulars resembling alligator pores and skin, a nod to the truth that an alligator bit off Chubbs’ hand.
Shooter McGavin, Happy’s nemesis, additionally will get his personal capsule, which features a model of his coveted Gold Jacket within the type of an Adicross bomber with a “Pro Golfers Tour Championship”-inspired Extra Butter crest, Adidas striping, and a woven collar and cuffs. The identical gold motif is obtainable on the Shooter Ultraboost 1.0 suede shoe with gold flecks that encompasses a graphic insole and webbing throughout the striped cage that may maintain three golf tees. A visor and cap that includes the Shooter brand full the capsule.
The third capsule, impressed by Happy Gilmore himself, is extra streetwear-inspired and consists of graphic T-shirts, sweatpants, a cooler bag and an Adilette Boost Slides with a inexperienced felt footbed, brogue accents and twenty fifth anniversary branding.
Prices embrace $90 for a polo, $85 for shorts, $150 for the tech anorak, $175 for the gold bomber and $180 for the sneaker or golf shoe.
Extra Butter additionally created complementary equipment with Phat Scooters for electrical golf scooters, Seamus Golf for membership covers and luggage, Asher Golf for leather-based gloves and Vice Golf for Pro Plus golf balls.
“Twenty-five years ago, a fictional character named Happy Gilmore broke the mold on what it meant to be a golfer, and we wanted to celebrate that with a unique collaboration and collection,” mentioned Extra Butter cofounder and chief govt officer Ankur Amin. “Golf is growing exponentially amongst every demographic. Golfers today are more diverse and the game is more inclusive than ever before. Golf is getting younger and breaking away from its ‘dad’s game’ reputation as youth culture starts to embrace the sport. We wanted to be a part of this shift, bring our style to the sport and have fun with this project.”
“We’re always looking to push boundaries and collaborate in fun and unique ways as a golf category, so when Extra Butter approached us with this Happy Gilmore opportunity, we loved every aspect of it,” mentioned Matt Myers, senior director of promoting for Adidas Golf. “For us, it’s just another example of how we’re striving to make golf more appealing to the masses through creative products that perform, and we know that all fans of the film — golfers or not — will be excited about this special collection.”
The Extra Butter x Happy Gilmore collaboration launch will embrace brief movies that includes Christopher McDonald reprising his position as Shooter McGavin in addition to skilled hockey star PK Subban, golf influencer Roger Steele and trick shot artist Tania Tare.
The collections will launch on the Extra Butter shops, on-line and on the corporate’s cell app on June 25.