Influencer Julie Sariñana, recognized greatest as Sincerely Jules, is embarking on her first enterprise within the magnificence world.
The style and life-style influencer is launching a magnificence model right now known as Color Dept. The model is specializing in the nail care class, releasing its first assortment of seven sustainable, plant-based and one hundred pc vegan nail polish colours in hues of pink, purple, blue, orange, inexperienced and white.
“I’ve always been surrounded by color just because I come from Mexico,” Sariñana stated about creating the model. “We’re very colorful in everything that we do. Our culture, it’s just bright and rich and very vivid. I also have three siblings that are all artists, so color and art were always around me growing up.”
Sariñana has been creating the sweetness model since earlier than the pandemic began. She said she was impressed to enter nail care after working at her brother’s nail salon for 4 years whereas attending school in Los Angeles. She noticed the significance and influence that doing all your nails and self care had on an individual whereas working because the salon’s supervisor, which impressed her to launch the model.
While Sariñana, who was one of many first bloggers to rise in reputation within the early 2010s, is extra ingrained within the style world, she determined to enterprise into magnificence as a result of she sees the class as an extension of how she expresses herself.
“[Beauty] is another extension of what I do because you can express yourself just like you would with fashion,” she stated. “Everything that I do with fashion and my social media — all of the storytelling — I wanted to bring that into the nail care industry because I feel like when you look at other brands that are currently out, I love a bunch of them but what’s lacking is cool editorial imagery or storytelling through nails. That’s what I feel like I’m bringing to the table.”
Sariñana has different nail polish collections deliberate for the rest of the yr and isn’t ruling out increasing into different make-up classes in a while. She stated she named the model Color Dept. in order that she wouldn’t be restricted to what her magnificence model can supply sooner or later.
Color Dept. isn’t Sariñana’s first enterprise enterprise. The influencer beforehand ran her style label, Sincerely Jules for seven years, which she shuttered three years in the past to deal with different initiatives. She’s since continued to accomplice with different manufacturers on collaborations, together with a current partnership with Bandier for a style assortment, which she is constant this month with the collaboration’s second drop.
The model’s seven nail polish colours and prime coat are priced at $10 per bottle or $60 for the total assortment and can be found on Color Dept.’s web site.
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