Victoria’s Secret has tapped Madison Beer for its newest perfume
The singer and songwriter is the face of Victoria’s Secret’s new Tease Crème Cloud perfume, a part of its common Tease perfume pillar. The scent consists of notes of vanilla meringue, santal flower and sheer amber.
“Working with Victoria’s Secret on this campaign was a literal dream come true,” Beer instructed WWD. “I’ve been shopping with them for years. I was really inspired by the brand’s recommitment to championing all women and their individual experiences, so I was honored to be a part of the new Tease campaign in this new chapter for Victoria’s Secret.”
Beer seems within the perfume’s advert marketing campaign posing in opposition to a cloud backdrop, which is supposed to evoke the scent’s “light-as-air sweetness.” The marketing campaign imagery was photographed by Mario Sorrenti.
“The imagery we created that day exceeded all my expectations,” Beer mentioned concerning the marketing campaign. “Mario is such a legend and made me feel so empowered on set. It was amazing to collaborate with him.”
The advert marketing campaign is Beer’s newest enterprise within the magnificence business. In June, she revealed her DNA-based skincare line, Know Beauty, which she created in partnership with actress and singer Vanessa Hudgens and Dr. Karen Kagha. She additionally partnered with Morphe in September to launch a make-up assortment that was impressed by her 2021 debut album, “Life Support.”
“Fragrance is such a big part of my beauty routine — from lighting a candle when I’m getting ready to applying a fragrance right before I leave my house,” Beer continued. “Fragrance is one of those things that can really set the mood for the night. I never leave the house without it.”
The Tease Crème Cloud perfume is available in a 1.7 oz. bottle for $58 and a 3.4 oz. bottle for $78. The scent can be obtainable in a rollerball, perfume mist, lotion, physique cream and tub crystals ranging in worth from $18 to $35 at Victoria’s Secret.
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