MEXICO CITY — El Palacio de Hierro will refurbish its key shops in Mexico City’s Perisur and Santa Fe quarters because it appears to bolster gross sales amid the pandemic, a spokeswoman revealed to WWD.
“The remodelings have started and they have already finished one floor in Santa Fe,” she mentioned. The works are being paced to keep away from closing the shops, with the renovations set to be concluded a while in December, she added.
El Palacio’s in-house design group will borrow neighborhood components equivalent to these involving nature and mountain stone in Pedregal’s geography surrounding Perisur and workplace skyscrapers in Santa Fe to encourage the renovations, the spokeswoman famous.
“There will be new experiences” for purchasers, together with connoisseur espresso stations and re-set areas to showcase manufacturers.
As a part of the refurbishments, suitcase model Rimowa will arrive on the El Palacio Perisur and Santa Fe shops with new in-store retailers, becoming a member of a number of different labels which have but to be revealed, the spokeswoman mentioned. Rimowa is owned by LVMH Moët Hennessy Louis Vuitton.
El Palacio’s wager comes as retail gross sales are bettering amid declining COVID-19 an infection and dying charges in Mexico.
Mexico City went off excessive alert this month for the primary time in a yr, boosting foot site visitors for the metropolis’ purchasing malls and boutiques.