THROUGH A LENS DARKLY: Dior has tapped photographer Elizaveta Porodina to shoot its fall girls’s promoting marketing campaign, impressed by the fairytale environment of inventive director Maria Grazia Chiuri’s assortment.
Porodina, who initially educated as a medical psychologist, is understood for her use of intense shade and atmospheric lighting that blur the boundary between images and portray.
Working with a palette of amber, orange and purple, the Russian-born photographer spotlights fashions Sofia Steinberg, Sade van der Hoeven, Maryel Uchida and Essoye Mombot within the season’s rose and leopard-printed seems, accessorized with Lady Dior and Dior Book Tote baggage.
“Through these graphic metamorphoses a singular, contemporary femininity emerges, more liberated than ever,” the home stated in a press release.
The marketing campaign was artwork directed by Fabien Baron, who additionally shot the gathering movie at Versailles, and styled by Elin Svahn. Peter Philips did the make-up, and Damien Boissinot the hair.
Since taking up as inventive director of ladies’s collections at Dior in 2016, Maria Grazia Chiuri has made it a rule to work with feminine photographers. The ensuing photographs had been sampled in “Her Dior: Maria Grazia Chiuri’s New Voice,” a guide revealed by Rizzoli New York earlier this yr.
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