Dior is betting on colour to entice customers again into its shops after prolonged lockdowns worldwide.
The French style home is launching a collection of males’s equipment revisited in vibrant shades, and has collaborated with Snapchat to create two new augmented actuality lenses, marking the primary time it will likely be doable to nearly strive on a Dior bag and scroll by totally different types with a single swipe of the display screen.
Available in yellow, pink, blue, inexperienced and black, that includes a monochrome model of the Dior Oblique motif, gadgets from the Dior World Tour capsule will go on sale this month in chosen Dior shops worldwide.
The line contains limited-edition B27 sneakers with a leather-based shoe case, offered individually, in addition to a Saddle belt bag, a card holder, a clutch and belts with interchangeable straps and buckles. Prices vary from 280 euros for a belt buckle to 2,400 euros for the shoe case.
Dior’s AR lens for the launch of the B27 final 12 months generated greater than 1.5 million digital try-ons. The new lenses, to be introduced throughout the VivaTech convention in Paris from June 16 to 19, will permit customers to strive on the sneakers and the Saddle belt bag within the line’s 5 colours.
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