The fall 2021 Louis Vuitton males’s assortment by Virgil Abloh has spawned a spin off — and it is going to be delivered to life by South Korean boy band BTS, WWD has discovered.
The French luxurious model plans to unveil the gathering, which incorporates 34 new seems to be and 7 from the unique vary that was unveiled final January, by way of a movie that may debut on its web site immediately at midday CET. The centerpiece of the web reveal shall be an look by BTS, who signed on as Vuitton ambassadors final April with a promise of “exciting projects” to come back.
Each member of the supergroup will put on one look within the movie by Korean director Jeon Go-woon.
“The film stages a conversation between space, movement and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity,” in line with Vuitton, noting that the soundtrack will characteristic an authentic rating by CIFIKA, Kim Kate and Net Gala.
“Seoul has such a unique energy and BTS embody this vibe completely,” Abloh stated. “They add their spin to the collection, make it their own and take it to new heights.”
Abloh, males’s creative director at Vuitton, initiated an itinerant mannequin of trend reveals final fall, starting with the spring 2021 season that he launched with bodily runway shows in Shanghai and subsequently Tokyo.
The designer calls it “The Voyage,” explaining that the format transcends conventional trend seasons and places collections within the context of “exchanges across cultures and nations, observing the core values of diversity, inclusivity and unity” which might be key to his inventive method.
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” is made up of seven performers — Jin, Suga, J’Hope, RM, Jimin, V and Jungkook — every of whom has his personal fashion. The band topped the Billboard Hot 100 chart 3 times in 2020, and has been acknowledged on the Billboard Music Awards, American Music Awards and MTV Video Music Awards.
The boy band’s huge reputation and funky fashion have helped win over key leaders within the trend crowd. BTS landed on Vanity Fair’s 2019 Best Dressed List. The similar yr, they have been named international model ambassadors for Fila and have been dressed by Dior’s males’s put on designer Kim Jones, who created stage outfits for a leg of the group’s “Love Yourself: Speak Yourself” world tour.
Vuitton had already leveraged the ability of Ok-pop by enlisting BTS to do a teaser marketing campaign forward of Abloh’s fall 2021 assortment for the model unveiled in January. BTS boasts 45.1 million followers on Instagram, for instance.
Vuitton additionally boasts a number of well-known feminine model ambassadors, together with Alicia Vikander, Emma Stone, Léa Seydoux, Sophie Turner, Liu Yifei and Naomi Osaka, a three-time Grand Slam winner.
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