What can digital add to the expertise of the bodily present? Storytelling, based on Ermenegildo Zegna inventive director Alessandro Sartori. While the corporate expects to return to the dwell format in January, the designer thinks that digital will proceed to play a key position to succeed in a wider viewers and share the story behind the garments.
For Sartori, the pandemic didn’t solely showcase the ability of digital, however strongly accelerated a strategy of transformation in customers’ strategy to vogue. “I think we are going through a very exciting moment, where we are radically changing the way we design and sell the collections,” stated Sartori.
While he thinks that basic formalwear will proceed to be related within the luxurious world of bespoke and customization, ready-to-wear has to undertake to fulfill the brand new wants of at this time’s customers.
His spring 2022 assortment pointed to a brand new path for the model, and Sartori questioned the normal concept of suiting. “The suit now becomes a combination of separates,” he stated, explaining that the model will now give retailers and customers the prospect to create their very own swimsuit combining pants with a spread of matching tops.
This new strategy to suiting was the principle theme of the attractive video that the corporate created to current its newest assortment.
Filmed in numerous areas throughout Italy, the video confirmed fashions working throughout a labyrinth within the large park surrounding the citadel of Masino in Piedmont after which they’re all of the sudden catapulted right into a extra industrial house the place they stroll down the steps of the brand new constructing of Milan’s IULM college. The distinctive structure of the Monte Amiata housing advanced in one other Milanese district, which was constructed by Carlo Aymonino and Aldo Rossi within the late ’60s, provided one other spectacular backdrop for the runway present that ended with a waterside dinner within the Rho Fiera space.
Fashion-wise, the gathering felt like an ode to comfy magnificence with a related cool issue. Utility uniforms from the Nineteen Forties and Nineteen Fifties served as place to begin for the lineup’s general spirit, merging city sophistication with sensible performance.
Baggy or barely roomy pants had been paired with boxy jackets with kimono sleeves. They featured a spread of particulars, together with straps and inside buttons to permit a number of suits. Over shirts, rendered in a wide array of supplies, from linen and stretch knit to supple leather-based, stood out, as did charming sweaters with 3D results.
The general sense of lightness and relaxed magnificence was heightened by the fragile pastels, reminiscent of lilac and pistachio inexperienced, alongside aspect refined neutrals, together with tobacco brown, blue and navy inexperienced.
Softness and luxury additionally outlined the equipment. Bags with a number of pockets had been crafted from kangaroo leather-based, that was additionally used for padded chunky loafers and slip-ons with elastic inserts.
With this assortment, the Ermenegildo Zegna model made a daring assertion, in tune with the occasions and its legacy of textile experimentation and chic dressing.