MILAN — Versace’s fall 2021 promoting marketing campaign is bound to have ripple results globally because it’s fronted by one of many hottest musicians of the second: Dua Lipa.
In the photographs that shall be revealed starting right now, lensed by Mert Alas and Marcus Piggott, the Grammy Award-winning artist sports activities lengthy hair in a brand new, fiery purple shade.
The incontrovertible fact that Lipa had no qualms about dyeing her hair for the shoot factors to her self-confidence, stated Donatella Versace. “But she also trusted me when I asked her, she did not hesitate,” stated the designer with amusing, in an interview with WWD.
Versace has been intrigued by the colour, additionally seen on Gigi Hadid for the video presentation of the autumn assortment. “Blonde was banal — even though I am blonde,” she stated, once more laughing, “and fiery red is a symbol of passion and strength.”
Versace first met Lipa on the Versus present in London in February 2017 and the singer has worn the model ever since on a number of pivotal events. Lipa joins different international celebrities who’ve cast a longstanding friendship with Versace, from Elton John to Madonna.
When requested about such loyalty, the designer, who was clearly in prime kind, stated she at all times goals to “create a personal relationship and there must be something that strikes me, it’s never about dressing a celebrity just for the sake of it. I’m happy if I can become a friend, a confidante.” This occurred with Lipa, she stated.
Versace was first impressed by the artist’s tone of voice, “the way she speaks.” Getting to know her, she was attracted by her perspective towards life. “She hasn’t had it easy, she has fought for what she believed in and for what she has achieved.”
Strong ladies have at all times been an inspiration for Versace and she or he likes to design for them. In truth, she recalled how impressed she was by Lipa’s determination to carry out on the 2018 Brit Awards carrying a swimsuit and a denim jacket embellished by Versace’s Trésor de la Mer print. “She was so self-confident, beautiful and bold, dancing and feeling free,” Versace nonetheless marveled.
“She reminds me of women in the south of Italy, she leads, she is not led,” stated the designer, who herself is a southerner, hailing from Calabria.
In 2019, Lipa was a visitor of Versace on the Met Gala and wore the model on the Grammy Awards together with earlier this yr, when she gained for finest Pop Vocal Album, carrying three Versace seems.
The designer stated Lipa is “very intelligent,” and has at all times requested “interesting and direct questions,” and by way of trend, has at all times identified what would flatter her probably the most. “She knows herself very well.”
Versace, nevertheless, stated she at all times tries to adapt her personal fashion to the particular person and the persona, exchanging concepts and factors of view. “I propose looks, but nobody has ever said no,” she stated shrugging. She admitted Lipa has even impressed her to experiment with new designs.
Versace was additionally impressed by Lipa’s modeling abilities through the shoot. “She is very eclectic and nobody told her what to do, she was very instinctive and she interprets the dress, she is not worn by it.”
The designer, who enthused in regards to the profitable relationship with father or mother firm Capri Holdings and the efficiency of the model, is raring to return to IRL trend exhibits and revealed that she is going to stage a coed present in September.