DAVID BAG: For a younger and impartial trend label, to capitalize on the attraction and revenues coming from equipment is essential however no simple process, besides when leather-based is a part of the corporate’s experience and DNA.
Up-and-coming trend model Drome is introducing its purse line for resort 2022, solely produced in-house at its manufacturing facility in Fucecchio, within the outskirts of Florence.
Working a single, flat and minimalist file bag fashion in three iterations, together with a squared procuring tote, an oblong baguette design and a small crossbody bag, inventive director Marianna Rosati described it because the model’s first “It” bag.
“Leather ready-to-wear is our core business and so it came as a natural evolution to debut our first full-fledged handbag range,” Rosati defined.
“I’m aiming for this new addition to mark a turning point in the brand’s growth, even if resort is a transition season and the overall business outlook is still uncertain,” she added.
In early 2020, every week earlier than the primary COVID-19 circumstances emerged in Italy, the model had unveiled its showroom and Milan headquarters on tony Via Gesù within the coronary heart of town’s Golden Triangle luxurious procuring district. The model was beforehand represented by the Riccardo Grassi showroom.
While a couple of conferences and gross sales campaigns may nonetheless happen bodily since then, Rosati mentioned opening a showroom was a testomony to the model’s evolution and progress. The designer can also be aiming to develop into footwear, a class that was sometimes introduced up to now for runway present functions.
Priced at between 380 euros and 480 euros, the luggage are named after David Bowie, a continuing supply of inspiration for Rosati, who touted his polyhedric and chameleon fashion, which is in sync with the model’s masculine-feminine dichotomy.
Incidentally, the resort 2022 assortment was heavy on references to Rosati’s icons, particularly from the ‘90s, including the likes of Britney Spears and the Spice Girls, while look book images were a direct homage to Madonna’s “Ray of Light” videoclip lensed towards a sky-blue backdrop.