Streetwear designer and former supervisor to Kanye West, Don C is partnering with General Motors’ Hummer EV — the world’s first zero-emissions, all-electric supertruck — on a snapback.
Echoing again to his first cap, the merchandise that launched the Just Don model, Don C created a cap, in black or white, impressed by design cues discovered within the Hummer EV’s inside and exterior, most notably the “H” logos discovered all through the automobile. The Just Don x Hummer EV fashion options the grille and incorporates the ballistic material and non-leather featured within the automobile — all to replicate the complete Hummer EV expertise.
“When I design, my goal is to be empathetic and I really connected with this project,” stated Don C. “Like GMC, I want to be a leader in developing products that add value to society. We’re going to achieve this by communicating good principles through the Just Don x Hummer EV design.”
Through his Just Don label, the designer has carved out a distinct segment as a collaborator with manufacturers like Mitchell & Ness, Converse and Timberland, and as a web-based vacation spot for males’s modern style and streetwear.
The GMC Hummer model has been widening its scope as of late, taking up collaborators to interpret the automobile, most just lately a sneaker with John Geiger, with plans to work with jeweler Greg Yuna down the road.
The limited-edition cap retails for $125 and drops as we speak at JustDon.com.
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