Dickies is popping into Fred Segal.
The Fort Worth, Texas-based workwear model has teamed with Fred Segal to open a 1,500-square-foot pop-up store at its Sunset Boulevard flagship. The Fred Segal x Dickies Loves L.A. store marks Dickies’ first entry right into a bodily retailer house in California.
The store opens at this time and can stay in operation by Aug. 15. It options 5 of Dickies’ hottest types, together with the 874 Work Pant, Work Shirt, Coverall, Bib Coverall and Eisenhower Jacket, which have been personalized by Los Angeles-based creatives who’ve tapped into the origin of Dickies in 1922 and Fred Segal in 1961. They embody streetwear designers Homegrown and Carrot, high quality artist Sofia Enriquez and Dr. Collectors.
Visitors to the store may personalize Dickies’ core product by utilizing a Customization Station that options choices for chain stitching, embroidery and display screen printing.
“For decades, Los Angeles has quietly adopted Dickies as a uniform of cultural pride,” mentioned Kathy Hines, vp of worldwide advertising for Dickies. “As Dickies approaches its centennial anniversary next year, we’re seeking to celebrate that covetable stamp of approval by partnering with L.A.’s most passionate creative makers and L.A.’s most iconic retailer.”
As a part of the set up, the shop will showcase large-scale digital artwork boards and sculptures from the L.A. creatives together with a 3D timeline the place guests can take a selfie. Work-based souvenirs corresponding to store rags, carpentry pencils and tape measurers may also be given out to prospects.
“While Dickies has continued to honor their blue-collar credentials, the brand has also emerged as a mainstay of street style,” mentioned Brian Nyilas, vp of merchandising for Fred Segal. “That intersection, bouncing between those two worlds, is the focus of the pop-up and gives Fred Segal customers an immersive experience they can’t find elsewhere.”
The Fred Segal x Dickies Loves L.A. pop-up store was designed in partnership with world model company SGK.