Cole Haan has signed a license with Randa Accessories for males’s and ladies’s belts, in addition to males’s wallets and small leather-based items.
The males’s assortment can be impressed by design components of Cole Haan’s Zerogrand footwear vary and can launch this spring. The ladies’s belts will comply with in 2021. The merchandise will concentrate on cushioning, sturdiness and luxury.
Brad Seabaugh, Randa’s senior vp of product improvement, stated when selecting an outfit, 45 p.c of males match their belts with their footwear so aligning the belts with the footwear displays the evolving fashion of immediately’s shopper.
Kari Paige Charvet, director of design for Randa, stated the corporate has lengthy taken design and pattern cues from Cole Haan so by way of the newly inked partnership “the design process has become much more intentional. Functional design qualities matter, but so does versatility and comfort. We’ve been able to marry Cole Haan’s approach to technology and footwear with our belt designs, creating an entirely new belt category.”
David Katz, government vp and chief advertising and marketing officer for Randa, added: “We have the opportunity to spearhead a movement in technology and innovation within the belt and wallet categories. This association gives us the opportunity to create a new generation of accessories geared toward the ascendant, young professional.”
The belts will retail between $70 and $100 whereas the wallets will promote for $45 to $125. They will launch at Cole Haan shops in addition to different retailers together with Bloomingdale’s, Dillard’s, Nordstrom, Van Mauer, Hudson’s Bay, Harrods and David Jones.