Celebrating New York Fashion Week, American Express and the CFDA have tapped Chriselle Lim, entrepreneur, digital influencer and life-style and trend skilled, to be the primary curator for Shop Runway360.
CFDA’s Shop Runway360, introduced by founding companion American Express, is the direct-to-consumer buying platform of Runway360 that gives a curated choice of items from the collections of a rotating roster of a number of the trend business’s most bold designers and small enterprise manufacturers. The collections can be found on the market completely to Amex card members.
As the primary curator for Shop Runway360, Lim will choose a group of fifty merchandise that will likely be out there to card members for one month. The store will spotlight a variety of rising and established manufacturers together with Private Policy, Dannijo, Altuzarra and Adam Lippes.
As an American Express card member herself and an avid supporter of the style business, Lim informed WWD she was thrilled to be requested to collaborate. “I love that Shop Runway360 gives designers and small brands a platform to grow, and with my American Express Card, I have special access to fashion events and experiences.”
In addition to entry to the limited-time assortment, throughout NYFW American Express card members may have entry to the CFDA Runway360 x Amex “Behind the Design” collection and entry to a presale from a choice of spring 2022 collections from designers together with Duncan, Dur Doux, Junny, LaPointe, Libertine, Maisie Wilen, Naeem Khan and Studio189.
When curating her assortment, Lim stated the very first thing she needed to do was make sure that the designers who made up this assortment represented America — being inclusive and highlighting various backgrounds. “I was so happy to hear that Private Policy, Dannijo, Altuzarra, Adam Lippes and Diane von Furstenberg were on board with this process, and we could work together for such a fun initiative,” she stated. “The pieces selected really inspired me — it’s clear to see it through their own unique fashion designs, color palettes and accessories. This has truly proved New York Fashion Week is back in full swing. What an exciting time.”
As a part of Lim’s assortment American Express and the CFDA have additionally partnered with Private Policy, the inclusive New York City-based model, to create a limited-edition T-shirt celebrating the “reinvigoration and vibrance of New York Fashion Week and highlighting the importance to shop small all year long.” Select Private Policy types can even be out there to card members first.
“Initiatives like this are extremely important to support and continue the creative process of American designers. As someone who lives and breathes fashion, I know that the past year was very difficult for designers and brands, they deserve to have a platform and to be celebrated.”
After two largely digital seasons of NYFW, Lim informed WWD she “[hopes] to see NYFW shows and events get back to this ‘new normal.’ I’m excited to see how this season brings forth more creativity and innovation, both with virtual and in-person shows. I love New York Fashion Week and am so thrilled to be part of this incredible project.”