CHANEL FACTORY 5 KICKS OFF: Chanel will throw open the doorways of its Factory No.5 pop-ups in eight cities worldwide beginning Tuesday as a part of the continuing festivities for the No.5 perfume’s centenary.
The public can go to the situation in Paris, located at 17 Rue Commines within the third arrondissement, by way of July 5.
There the entire Factory Collection is displayed and retailed. Seventeen merchandise — all riffing on the Chanel No.5 scent — are available quirky packaging that’s divided into three themes: a paint atelier, a storage and a kitchen.
Bath tablets are available a tea tin, bathe gel in a paint tin, physique cream in a tube, bathtub lotion in a squeeze bottle and physique oil in an oil tin.
The concept is to indicate how No.5 transforms the peculiar right into a luxurious expertise.
The huge location in Paris is primarily in Chanel’s conventional black-and-white coloration codes and has many tables arrange, the place individuals can peruse and be taught concerning the merchandise. An arcing, shifting conveyor belt shows the No.5 bottles and colourful movies close by add to the buzzy, fun-filled manufacturing unit really feel.
Two persons are readily available so as to add calligraphy to completed merchandise.
Pop-ups are slated in different cities, together with London, Seoul, Shangdu, Hong Kong, Singapore and Taiwan.
The Factory No.5 line may also be accessible in Chanel’s perfume magnificence boutiques, 32 of the model’s trend shops and on its on-line platforms.
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