LONDON — A slew of celebrities are becoming a member of Stella McCartney in her mission to place a cease to world fur farming, beginning with a ban in U.Ok. fur gross sales.
Building on the momentum of her fall 2021 ‘Our Time Has Come’ marketing campaign — screened throughout London’s buzzy Piccadilly Circus — McCartney wore a bunny costume and took to Instagram to encourage her viewers to signal the Humane Society’s petition to ban fur gross sales in Britain.
Her father Sir Paul and sister Mary, a celebrated photographer, joined in sharing related movies on their very own platforms. Clad in a navy go well with and a large beige bunny head, Sir Paul, who additionally makes a cameos in each his daughters’ movies, wrote that “no animal should be worried about losing their fur,” and urged his Twitter followers to signal the petition and assist create a “cruelty-free society.”
Dame Judi Dench disguised as a chicken; singer Leona Lewis; actresses Nathalie Emmanuel, Maggie Q, Kat Graham and Rain Phoenix; influencer Aaliyah Ramsey; mannequin Ariish; photographer Megan Winstone, and activists and content material creators Jack Harries and Ed Winters all adopted go well with.
Earlier this month, McCartney additionally helped staged a guerrilla protest in Central London, dressing supporters in those self same bunny costumes and parading “No More Fur” slogans round Piccadilly Circus.
Strong celeb help and Canada Goose’s much-talked-about resolution to go fur free, no later than the tip of 2022, has given a serious enhance to the worldwide anti-fur motion. In the U.Ok. particularly, the Humane Society’s petition retains gaining steam and a parliamentary listening to is slated for later this yr to think about the ban of fur imports and gross sales within the nation.
“Stella McCartney’s new campaign and brand is everything the fur trade isn’t — fresh, innovative, sustainable and cruelty-free. So we’re thrilled to be working with her, and to have the support of so many compassionate celebrities, to magnify the message that the age of fur fashion is dead,” mentioned Claire Bass, govt director of Humane Society. “As the U.K. government considers our call for a ban on the import and sale of fur from animals who have suffered overseas, this light-hearted campaign sheds light on a serious subject.”
According to the Humane Society, help from the British public can be robust with 73 p.c of Brits being in help of the group’s proposal to ban fur gross sales within the nation and an extra 93 p.c being towards carrying actual fur merchandise.