NEW FRONTIERS: Burberry is delving additional into the world of sport with a brand new partnership with Qhubeka NextHash, a World Tour biking workforce.
The workforce competes to boost funds and consciousness for Qhubeka, a South African not-for-profit group which supplies bicycles for first-aid responders, well being care staff and college students needing a method of transportation to get to highschool.
As a part of the tie-in, Burberry will assist the group with a donation and supply the biking jerseys for workforce Qhubeka NextHash, which is able to now function the model’s emblem and Thomas Burberry monogram.
“We were inspired by the team’s ethos of uniting diverse cultures and backgrounds to focus on high performance and having a positive impact,” stated Rod Manley, the British label’s chief advertising officer, pointing to Qhubeka NextHash’s multicultural ethos and bases throughout South Africa, the Netherlands and Italy.
The model, which has simply introduced its spring 2022 males’s assortment on-line, has been forging quite a few partnerships outdoors the world of style as of late, experimenting with the world of biking for the primary time in addition to NFTs and gaming.