MILAN — Brave Kid, OTB Group’s firm that focuses on the analysis and growth, manufacturing and distribution of youngsters’s put on, is in growth mode.
Already a child’s licensing accomplice of a variety of high-end worldwide manufacturers, together with Diesel, Dsquared2, Marni and No. 21, Brave Kid has signed a brand new settlement with MM6 Maison Margiela for the launch of the style home’s first line focusing on girls and boys aged 4 to 14.
The first MM6 Maison Margiela kids’s assortment will launch with the spring 2022 season, even when the partnership between the 2 corporations was teased with a capsule for fall 2021.
“We have big expectations for the launch of this new line, especially because there is a great buzz around MM6 and Maison Margiela,” stated Germano Ferraro, Brave Kid’s chief govt officer. “Our president Renzo Rosso is personally involved in this project, which aims to translate MM6’s signature aesthetic into compelling children’s collections.”
While Brave Kid is trying to different partnerships within the child’s put on trade to develop its portfolio, the corporate can also be making a foray into retail.
Brave Kid has simply debuted a web based retailer, carrying the kids’s put on assortments of a few of its licensing companions, together with Diesel, Marni and No. 21. The MM6 line will debut on the brand new e-commerce web site with spring 2022 deliveries.
“We believe that the online retail business will play a bigger and bigger role for the future growth of companies,” Ferraro stated. “We see great opportunities in this segment and, thanks to our direct e-commerce, will be able to offer a complete overview of the offering of our brands, which is impossible to convey in the world of wholesale.” In addition, the chief added that capsules and particular deliveries will hit the e-commerce platform throughout the yr.
Despite the pandemic, Brave Kid managed to develop its enterprise in 2020. The firm posted revenues of virtually 50 million euros, up 5 p.c in comparison with 2019.
“I think that we managed to grow also in such a challenging year because clients have rewarded those companies, like ours, that respect deliveries and supported them with payments and everything,” stated Ferraro, who expects Brave Kid to shut 2021 with 15 p.c development in comparison with 2020.
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