IN THE NAME OF LOVE: Bottega Veneta, which has gone darkish throughout most social media platforms, is launching a WeChat mini-program pop-up retailer for Qixi, China’s very personal conventional Valentine’s Day, which is able to land on Aug. 14.
While Qixi has been a scorching battleground amongst manufacturers for a few years, that is Bottega Veneta artistic director Daniel Lee’s first Qixi initiative.
The WeChat retailer contains a touchdown web page with an animation of the Bottega Veneta brand in fuchsia being inflated. It follows the identical idea of the model’s Beijing Sanlitun pop-up “The Inflatable Store,” which was opened final week, and featured triangle balloons and silver show counters pumped with air.
The WeChat retailer noticed the model’s world debut of the mini Jodie shearling bag, which is available in teddy, lollipop and mystic colorways. The pop-up additionally affords a variety of girls’s purses and footwear.
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