Macy’s Inc. has named Maly Bernstein chief govt officer of Bluemercury.
Bernstein begins her new job on Sept. 13. She will oversee the expansion and technique of all facets of the Bluemercury model, from its digital platform to shops, Macy’s mentioned Wednesday.
She will report back to Tony Spring, chairman and chief govt officer of Bloomingdale’s, and might be based mostly out of Bluemercury’s Bethesda, Md., headquarters.
Spring mentioned Maly has “deep expertise in beauty, and we are confident that she is the right person to continue Bluemercury’s growth in the specialty space. Maly’s ability to create connections with consumers through breakthrough platforms that integrate product, service and experience make her a great fit” to guide Bluemercury.
Spring additionally characterised Maly as “a champion for diversity in leadership, people development and data-based insight, and she will leverage the values of the brand to build community and experiences in its neighborhood locations.”
Bernstein was most lately vice chairman of e-commerce at CVS Health, the pharmacy. Prior to that position, she was vice chairman of magnificence and private care at CVS, with a multibillion-dollar portfolio that included cosmetics, skincare, hair care and private care.
Prior to CVS, Bernstein labored within the retail and client apply at McKinsey & Co.
Bernstein succeeds Bluemercury cofounder Marla Beck, who lately transitioned from the CEO position to pursue different alternatives. Since becoming a member of Macy’s Inc., in 2015, Beck grew the variety of Bluemercury shops from 60 to greater than 180, together with areas inside Macy’s shops. She additionally launched a loyalty program known as Blue Rewards, which now has almost 75 % penetration, expanded m-61, the clear medical skincare model she created, and launched aware magnificence model Lune+Aster. Beck offered the enterprise to Macy’s in 2015 for $210 million.
Back in September 2019, Beck and her husband Barry Beck, the opposite cofounder of Bluemercury and its former chief working officer, mentioned they would depart the corporate. He left that month, however Marla stayed on. Last March, she mentioned she would even be leaving. Around that point, Bluemercury began reporting into Spring, who has been working with Marla since. Spring was additionally interviewing candidates to succeed her and employed Bernstein.
“I want to thank Marla for her vision and leadership. She has steered Bluemercury’s growth for more than 20 years and has been a valued partner to the Macy’s Inc. team,” Spring mentioned.