The fee and purchasing service supplier Klarna has teamed with Beautycounter this week to current a four-episode livestream program at Beautycounter’s Live @ Abbot Kinney content material studio, which is situated in its flagship retailer in Venice, Calif.
The livestream occasion is a part of a number of activations the 2 corporations have offered since partnering final yr. The collection happens as extra shoppers have interaction in livestream purchasing, which, in response to Coresight Research, is projected to be a $25 billion business within the U.S. by 2023. In Klarna’s 2021 Reopening Insights Report, 60 % of shoppers “who had tried livestream shopping say that it improved their online shopping experience,” the corporate stated.
This week’s Live @ Abbot Kinney livestream episodes are hosted by Christy Coleman, the movie star make-up artist and chief creative officer at Beautycounter. The episodes will characteristic Ashley Greene, Christine Kong and Asia Jackson in addition to ingredient security professional Lindsay Dahl, who serves as senior vp of social mission for Beautycounter. The program will “offer insights, tips, tricks and techniques for a cleaner and better beauty routine,” the corporate stated including that buyers can be part of the livestream periods at 11 a.m. PDT through a hyperlink on the Klarna app and Beautycounter.com/reside.
“Viewers who join will have a chance to win a free Beautycounter gift with purchase at checkout if they shop with Klarna,” the corporate stated.
Blair Lawson, chief merchandising and advertising officer at Beautycounter, stated the corporate is “always seeking new and interesting ways to build meaningful connections with our community and to meet them wherever they are. Our partnership with Klarna builds on Beautycounter’s efforts to innovate the livestream shopping experience as a way to do just that.”
Lawson stated the initiative “blends in-store and online shopping environments to give customers an entertaining and easy way to discover and shop our clean beauty products.”
David Sandström, chief advertising officer at Klarna, stated, “Live shopping is rapidly becoming an essential part of the e-commerce experience for customers and brands.”