IT’S A WINNER: It’s not simply on social media that Balmain continues to make waves. As the style home celebrates two essential milestones — 75 years since its founding and 10 years on the helm for inventive director Olivier Rousteing — it has been diving deep into archival materials to develop a spread of documentaries and podcasts.
The former, an online collection of historic movies referred to as “Balmain Heritage,” has simply received first prize within the internet collection class at The Spot Festival, an occasion rewarding company audiovisual communications in France.
Produced in partnership with France’s National Audiovisual Institute and directed by documentary makers Isabelle Foucrier and Thibaut Sève, the collection options 4 episodes on totally different elements of the home’s heritage, exploring parallels between the philosophies and accomplishments of the home’s founder, a key participant in France’s postwar trend renaissance, and Rousteing, who has succeeded in bringing the model to new generations.
One episode explores Balmain’s founding within the Forties, whereas a second covers Pierre Balmain’s relationship with the U.S., for instance.
Better identified below its acronym INA, the National Audiovisual Institute is a public physique charged with accumulating, safeguarding and sharing France’s audiovisual heritage.
Meanwhile, every episode of the “l’Atelier Balmain” collection of 10 podcasts, presently airing, examines a particular component or occasion from the home’s historical past. A second season launching in September will observe Rousteing’s upcoming initiatives, together with a behind-the-scenes view of his inventive course of.