THE BEAT GOES ON: As the style trade edges again into bodily occasions, Olivier Rousteing is diving in head first, like a rock star right into a moshing crowd.
Balmain’s inventive director plans to indicate his spring 2022 collections for ladies and men on the runway on Sept. 29 to cap off a branded, two-day music competition at The Seine Musicale in Paris, which may even function stands providing meals, drinks and limited-edition style merchandise.
Rousteing launched the primary version of the Balmain Festival in 2019 in tandem with the Fête de la Musique, an annual all-night musical celebration that takes place throughout Paris across the summer time solstice.
Access to the competition village is free and open to the general public on the primary night time, Sept. 28, whereas for the second night time, the primary 1,200 individuals who pledge a minimal donation of 15 euros to (RED) and the Global Fund — which battle towards HIV and AIDS — will obtain two tickets for the Balmain present and live shows happening on the primary competition night time. Ticketing is to start right this moment at 5 p.m. CET.
“It is impossible for me to imagine a creative moment or inspiration without thinking of its accompanying music,” Rousteing stated, explaining the rationale for the competition: “To reunite and experience once again the melding together of the beauty of friendship, the power of music and the excitement of a Paris runway.”
He famous Balmain plans to confess as much as 3,400 friends to its music-filled runway occasion, which coincides with Paris Fashion Week, scheduled for Sept. 27 to Oct. 5. The style show may even mark his 10-year anniversary on the Parisian home.
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