FEET FIRST: Olivier Rousteing retains pushing sneakers in new instructions: The newest being high-tops for resort 2022 boast uppers with cutouts, giving them sandal airs.
Cue the brand new Balmain Sneaker Hub, slated to go reside as we speak on the French model’s web site. The mini web site is designed to provide sneakerheads entry to all the most recent information and updates beneath the ankle from Rousteing and his staff.
The content-heavy web site will initially put the highlight on Renforshort, an up-and-coming Canadian singer-songwriter prized for her smoky voice, provocative lyrics and catchy tracks that vary from pop and alt-rock to punk. She wears the most recent B-Bold sneakers in a sequence of “digital art creations” by the Berlin studio Sucuk und Bratwurst. In one, Renforshort is pictured lounging on an undulating ribbon, with large cassette tapes hovering within the background.
Future content material is to incorporate photograph shoots, movies, playlists and inspirations from key companions, together with Hypebeast. For the launch, Rousteing and Renforshort additionally co-curated a particular replace to the Balmain Signature playlist on Apple Music.
According to Paris-based Balmain, Rousteing pushes himself, craftsmen, calendars, budgets and producers to absolutely the restrict in pursuit of sneaker innovation. The futuristic B-Bold mannequin, launched with the pre-fall 2020 collectikon, options two unbiased, contoured soles for a novel profile.