Ariana Grande is releasing her personal magnificence model.
The Grammy-winning singer revealed she is launching a make-up model, referred to as R.E.M. Beauty on Friday in an interview with Allure journal. Grande is creating the model with Forma Brands, the sweetness incubator behind Morphe, Morphe 2, Bad Habit and others.
The model, which has been within the works for 2 years, will comply with a “drop” mannequin, with the primary launch specializing in the attention class with merchandise like a fine-point eyeliner marker, liquid eye shadow, eye glitter and mascara. She additionally has merchandise lined up within the lip class.
“Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being, like, ‘I don’t know’, sweating,’” Grande informed Allure. “It was so hard to keep a secret for this long.”
The model had initially been teased on Instagram, with followers discovering the R.E.M. Beauty account final month. Grande used a number of references for the model’s title, together with her nickname “Ari,” and a monitor of the identical title on her album, “Sweetener.” Grande additionally has a perfume underneath the identical title.
She defined that regardless of the rising variety of celebrities getting into the sweetness area with their very own manufacturers, she needed to create her personal to supply merchandise that she desires and wishes.
“I’ve thought a lot about this, of course, because I don’t want to just hop onto any bandwagons ever,” she stated. “I think that.…I wear my peers’ makeup as well, just like I listen to their music. I’m not going to say, ‘Oh, there’s too many female artists.’ I love and I’m [a] huge fan of my peers that do both, and I think that it’s just another way to tell stories. Because you can never have enough makeup, just like you can never have enough music.”
A launch date for Grande’s R.E.M. Beauty has not but been revealed.
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