AMI ONLINE: Ami will present its males’s and girls’s spring assortment via a brief movie that will likely be livestreamed on July 3, simply following the boys’s reveals throughout Paris Fashion Week, with plans to return to the official calendar subsequent season.
The movie, dubbed “L’Échappée Belle,” which interprets to “a lovely escape,” is an “allegorical reference to freedom, joy and all the experience that we’ve been longing for after this period,” the label mentioned in an announcement.
Designer Alexandre Mattiussi mentioned he needed to discover the digital format once more — final season’s theme drew on catwalk reveals from the ’90s in New York — and that he didn’t wish to rush again to a bodily present format at a time when France is simply rising from a lockdown interval. In an announcement, the model burdened that it’s a “proud member of the Fédération de la Haute Couture et de la Mode and a big supporter of the Paris Fashion Week.”
The movie will likely be be proven at 2:30 p.m. CET.
Last season, in a presentation filmed in Paris, Mattiussi despatched his lineup down a stark white platform runway that recalled catwalk reveals in New York galleries, lined with photographers. With backing from Sequoia Capital China, the label plans to embark on a world enlargement drive.