PARIS — Two former Vestiaire Collective executives are launching a social commerce platform known as Agua Blanca, which is able to promote various private and residential care merchandise beginning in September. It’s constructed on a subscription mannequin.
Agua Blanca simply secured 2.5 million euros in funding from Daphni for its fast worldwide growth from launch.
It’s the brainchild of Sébastien Fabre, a cofounder, ex-chief government officer and chairman of Vestiaire Collective, and Yann Le Chatelier, a former inventive director of the luxurious consignment platform.
Their new web site’s goal is to satisfy consumption wants worldwide within the private hygiene and residential care classes with a collection of eco-conscious manufacturers.
Agua Blanca is constructed on two axes. One is a group of “super users,” consultants and scientists, who will choose the merchandise showing on the positioning. The second is a predictive and personalised mannequin to develop the provide per consumer’s want.
The merchandise chosen shall be clear, efficient and meant to provide pleasure to on a regular basis duties.
“I strongly believe in the halo effect generated by the power of an involved and aware community, in particular regarding everyday consumption behaviors,” stated Fabre, in a press release.
“It is obvious that our approach is selective,” stated Le Chatelier. “Our catalog responds to a strong desire to advance usage of eco-responsible products, without making a statement. I believe there’s general awareness, but users need guidance and tools, but especially not a moral lesson on their relationship to ecology.”
Pierre-Éric Leibovici, a cofounder and companion at Daphni, and Shabir Vasram, a capital investor at Daphni, stated they had been seduced by the Vestiaire Collective executives’ confirmed monitor document in initiating new consumer behaviors, notably in vogue.
“With their new Agua Blanca project, Sébastien and Yann are once again part of an upcoming transformation of consumption patterns taking into account environmental considerations within the home care and personal care industries,” the Daphni executives stated collectively within the assertion.
The European fund has already invested in manufacturers similar to Back Market, Typology and Made.com.