LONDON – More than a decade after launching the Alexa bag, Mulberry has gone a step additional and requested Alexa Chung to create her personal design for the model as a part of a collection of tasks to mark its fiftieth anniversary.
The new Alexa capsule gives two types, a spacious shoulder bag known as the Big Guy and a compact clutch often known as the Little Guy. Both have been impressed by the Seventies type of actresses Charlotte Rampling and Lauren Hutton.
“I welcome this extension of a relationship that’s been unfolding over decades. We do all like an origin story and something authentic, and I suppose it doesn’t get more authentic than this,” stated Chung, who additionally designs an eponymous clothes model along with pursuing a TV profession.
Both baggage draw on Chung’s type, masculine tailoring, classic romance and British design.
“I wanted to create something that straddled what the bags mean to me personally,” and what they may develop into that for an additional particular person’s wardrobe, she stated. “I wanted to make sure that it would endure, become a future classic.”
Thierry Andretta, Mulberry’s chief government officer, stated “I am delighted to see her unique interpretation of the house codes in this capsule.”
The assortment begins at 795 kilos for the Little Guy in velvet, and goes as much as 1,195 kilos for the Big Guy in shiny croc. The assortment will likely be offered in shops globally, and thru Mulberry.com.
The undertaking is the most recent in a collection of fiftyth anniversary collaborations often known as Mulberry Editions. The model can also be working with Priya Ahluwalia, Richard Malone, and Nicholas Daley, with capsules set to be launched later this 12 months. Everything has been designed per the label’s Made to Last manifesto which was unveiled on Earth Day 2021, and revolves round low carbon utilization.
Ahluwalia, Malone and Daley have every re-imagined an current Mulberry silhouette, with the intention of exploring “what luxury sustainable craft can mean in the 21st century, with an emphasis on low-impact manufacturing, innovative sourcing and product circularity,” in keeping with the corporate.