The purchase now, pay later supplier Afterpay has expanded its Pulse Rewards loyalty program to all of its prospects, which gives members unique gives from retailers and types in addition to new advantages for customers making on-time funds.
“Under the new Pulse Rewards, Afterpay customers unlock benefits through a points system that makes the experience more inclusive, rewarding and fun,” the corporate stated in a press release immediately. “Additionally, a newly designed Pulse Rewards dashboard within the app helps customers track their payment stats, and allows them to choose when, where and how to use their rewards.”
Afterpay, which differentiates itself from conventional credit score platforms by rewarding “responsible spending,” stated its app additionally encourages monetary wellness.
Zahir Khoja, basic supervisor for Afterpay North America, stated the Pulse Rewards program “is a stark contrast to the reward programs offered by credit card companies, which encourage and reward excessive spending. Our model promotes financial wellness, which reflects a growing generation of consumers who prefer to spend responsibly and avoid revolving debt and interest.”
With the expanded loyalty program, Afterpay stated, beginning immediately, that “customers can join the program free of charge in the app and immediately earn points to unlock rewards.” The program acknowledges and contains prior Afterpay exercise, rewarding customers for previous on-time funds.
The program additionally has a gamification side the place every on-time fee earns customers 10 factors. “The more points earned, the more customers can access higher tiers and more rewards,” Afterpay stated, including that members may earn additional factors “in new ways like shopping in-store, supporting sustainable brands, supporting small businesses and shopping during yearly seasonal moments such as Black Friday and Afterpay Day.”
Other rewards embody reward playing cards supplied from retailers and types, and unique gives and promotions “from top merchants, which at launch include Steve Madden, Nars, Tatcha, Vince and Rebecca Taylor,” the corporate stated.