Authentic Brands Group has discovered a brand new companion for its Spyder model: Liberated Brands, the working firm for Volcom.
On Thursday, ABG mentioned that it had transitioned its license for the ski and energetic life-style model to Liberated Brands, a enterprise that was created when it bought the mental property for Volcom from Kering in 2019. ABG additionally owns a minority stake in Liberated Brands.
Under the phrases of the brand new deal, Liberated Brands will take over the sourcing, product design, advertising and marketing, wholesale, e-commerce and retail shops operations for Spyder sportswear and outerwear within the U.S., Canada, Japan, Australia, New Zealand, U.Okay., Russia and choose territories within the European Union. As reported, the license was previously held by Global Brands Group which is struggling financially.
“We’re excited to be partnering with Liberated Brands on Spyder,” mentioned Corey Salter, chief working officer of ABG. “We’ve had a successful three-year relationship with them growing Volcom’s presence around the world and look forward to continuing the process with Spyder.”
“We’re thrilled to welcome Spyder to the Liberated Brands operation,” mentioned Todd Hymel, chief govt officer of Liberated Brands. “Together with ABG, our shared vision is to expand the robust Spyder universe to further encompass all omnichannel touchpoints, from digital and e-commerce to traditional brick-and-mortar, while continuing to offer customers the ultimate shopping experience.” Liberated Brands operates greater than 100 Volcom shops around the globe.
Under this new association, the plan is to develop Spyder’s attain past a winter ski-focused model right into a four-season label with a world attain, ABG mentioned. Spyder will proceed to be headquartered in Boulder, Colo.
Spyder has been the unique official attire companion of the U.S. Ski Team since 1989 and Volcom signed on because the official attire companion of the U.S. Snowboarding Team in 2019. Hymel mentioned, “As brands with deep roots in active and outdoor, there are a lot of synergies between Spyder and Volcom in terms of design innovation, distribution, content creation and athlete alliances.”
Spyder is presently accessible in over 150 direct-to-consumer retail outposts globally in addition to department shops, sporting items shops and specialty retailers all through North America, Europe, the Middle East, South Korea and China.
GBG additionally had the license for Frye, one other model below the ABG umbrella, and that license has additionally reverted to ABG and is predicted to be reassigned shortly.