Aerrem is a tote bag with an environmental purpose.
Created by Los Angeles-based entrepreneurs and couple Paul Kradin and Steve Bauerfeind, it’s designed to hold two refillable containers — bottles or tumblers — plus on a regular basis necessities like a telephone, keys and pockets.
The duo goals to assist the common client save “720 plastic bottles, 250 coffee cups and 684 pounds of carbon dioxide” a yr.
“People like to visualize the impact of their actions, so the calculator on our website lets them forecast how much waste they’ll avoid each year by switching to reusables,” mentioned Kradin in an unique assertion. “For example, someone who drinks a couple of bottles of water per day, and then gets an afternoon coffee during the workweek, would avoid 720 plastic bottles and 250 coffee cups — either full plastic or plastic-lined paper. That’s a huge amount of avoided waste, which brings with it a savings of 684 pounds of CO2. Before long, this person will have kept one ton of CO2 out of our environment. We hope folks will visit us to model their own impact.”
Designed by George Esquivel, founding father of Esquivel Designs, with contributions from GQ’s artistic director-at-large Jim Moore, the bag is priced at $179 and obtainable at Aerrem.io. in a number of colours — black, grey, navy and camel — and two lengths. It’s made with cotton canvas shells, recycled leather-based straps and nylon liners (with seven coloration choices).
“He introduced me to Steve and Paul with encouragement to work together and, while I quickly fell in love with them, I was deeply moved by their mission to help our planet,” Esquivel mentioned of Moore in a press release. “The collaboration between the four of us was fantastic, and we came up with a product that’s equally masculine and feminine, works perfectly, conveys style but not flash, and sends a signal that it’s time for us to do our part to cut out plastic.”