A brand new piercing retail idea is about to hit the scene in Dallas. Wildlike opens subsequent month on the Shops of Highland Park with an assortment of piercing studs from corporations together with Maria Tash, Pamela Love and BVLA, in addition to its personal eponymous line.
The firm is the brainchild of Alysa Teichman, the daughter of Joanne and Charles Teichman who based Ylang23 within the ’80s and are pioneers in wonderful jewellery e-commerce area, having launched their very own web site in 2000. Teichman presently serves as vp for enterprise growth for Ylang23 and can proceed in that function as she heads up and scales Wildlike throughout the U.S.
The thought emerged after having hosted piercing occasions in Ylang23’s Dallas retailer for the previous 5 years. “It is such an exciting space — it transcends any kind of demographic. It’s not just women, it’s not just people of a certain age. It’s not just super edgy people. We’ve had people bring their teenager for a second hole on their 16th birthday and had 80-year-old-plus women come in to get their ears pierced. It’s been such a source of energy in our store and I’m enterprising so I had this idea to spin off the piercing concept and build it out. I think the market is huge,” mentioned Teichman.
One of the issues that differentiate Wildlike from different new piercing salon upstarts is that, very like Ylang23, it retails a wide range of manufacturers. “My family and my parents understand multibrand retail and I think having these brands in the store adds texture and it makes it fun. I think we will cater to a wider demographic because what we have is extensive,” Teichman mentioned.
The piercing salon market is shortly rising, requiring that every participant differentiates itself and make a play for a loyal viewers. Studs, as an example — which this spring started its wider growth throughout the U.S. — targets a youthful shopper and affords extra budget-friendly choices. Maria Tash is the unique, promoting a extremely coveted in-house line and providing a specific methodology of piercing. Lines on the New York City outposts of those shops typically lengthen down the block on weekends, with appointments reserving out weeks prematurely.
At Wildlike, the area was designed with a classy shopper in thoughts. Its coral-tone interiors with terrazzo flooring and limestone particulars communicate to how piercing has turn out to be a high-end expertise for even probably the most conservative grown-ups. Most of the shop has been designed with customized fixtures and wallpaper that may be reproduced at future areas.
Teichman mentioned that, “the company sits at the intersection of the piercing tattoo world and the fashion world — we pay homage to both.”
Piercings are priced at $40 for a single jab and price $20 for each piercing thereafter. Wildlike’s personal jewellery model begins at $90 for a single stud and goes as much as $1,305. The firm will embody a strong e-commerce initiative as nicely.
Teichman is now scouting out second and third areas for Wildlike — with an eye fixed towards New York, Los Angeles and Miami particularly. She mentioned: “I think there’s so much opportunity. I think a bunch of secondary markets are very underserved, too. I’ve had people messaging me to open in Nashville, in Atlanta — places I have never spent much time. People are getting really into it.”